The pre-roll is arguably one of the most iconic methods of consuming cannabis, offering users a simple, ready-to-use option for enjoying their favorite strain. Whether you’re a seasoned cannabis user or new to the world of legal cannabis, pre-rolls provide a convenient and discreet way to partake without the need for any extra equipment or preparation. As the legal cannabis industry has grown, so has the popularity of pre-rolls, with sales across the United States surging.
In this article, we’ll explore the rise of pre-rolls in the cannabis market, comparing their sales to other cannabis products, and highlighting how pre-rolls have become a staple in both the recreational and medical cannabis sectors.
What is a Pre-Roll?
A pre-roll is essentially a pre-rolled joint made from ground cannabis flower. Unlike rolling your own joint, pre-rolls come ready to use—packed with cannabis, rolled, and often sold in multi-packs or as singles. Pre-rolls typically range from 0.5 to 1 gram in size, although larger pre-rolls are available.
For cannabis users, pre-rolls offer several benefits:
- Convenience: No need to grind the flower or roll the joint.
- Portability: Easy to carry and use on-the-go.
- Discreetness: Pre-rolls are relatively small and don’t require extra equipment like pipes or vaporizers.
Cannabis Pre-Roll Sales in the U.S.
According to Headset, a cannabis analytics firm, pre-rolls have consistently grown in popularity in the legal cannabis market. As of 2023, pre-rolls made up about 12% of total cannabis sales in the United States. Their ease of use and lower price point compared to concentrates or edibles have made pre-rolls a preferred option for both recreational and medical cannabis users.
One standout statistic comes from California, where pre-rolls represented over 15% of total cannabis sales in 2022. Other states with legal cannabis markets, including Colorado and Washington, have also seen similar growth, with pre-roll sales increasing year over year.
Additionally, multi-pack pre-rolls have gained traction in the market, offering users variety packs with different strains or larger quantities of pre-rolls at discounted prices. This has driven up the demand as cannabis users look for cost-effective, convenient options.
Source: Headset
Pre-Rolls vs. Other Cannabis Products
Despite their popularity, pre-rolls still trail behind other cannabis products, particularly flower and edibles. According to BDSA, a leading cannabis market research firm, flower remains the most popular product category, comprising roughly 40% of all sales in the U.S. in 2022. Edibles and vape pens follow closely behind, with each accounting for about 20% of total cannabis sales.
So, why do pre-rolls still hold such a significant share of the market despite the dominance of other categories? The key lies in their affordability and ready-to-use nature. Many cannabis users opt for pre-rolls as a cost-effective alternative to purchasing flower or vaping equipment, which can require additional accessories or hardware.
Additionally, pre-rolls are often a go-to for new cannabis users, who may be unfamiliar with rolling their own joints or who prefer to avoid the more intense experiences associated with edibles or concentrates.
Source: BDSA
The Future of Pre-Rolls
As the legal cannabis market continues to evolve, pre-rolls are expected to maintain their position as a convenient and affordable option for consumers. States like New York, which recently launched their recreational cannabis market, have seen a strong demand for pre-rolls, particularly among tourists and occasional users who want a hassle-free experience.
While flower and vapes may remain dominant categories, pre-rolls are poised to expand further as brands innovate with different strains, infused pre-rolls (with concentrates or kief), and new packaging formats that appeal to a broader consumer base.
Wrapping It Up
Pre-rolls have solidified their place in the legal cannabis market, offering users a quick, easy, and affordable way to enjoy cannabis. While they may not outsell flower or edibles, pre-rolls have a devoted following that continues to grow. As more states legalize recreational cannabis, we can expect pre-rolls to become even more popular among cannabis enthusiasts, tourists, and new users alike.
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